Here we go with stats from 2025. “We Three Kings” still leads the pack while others are still catching up (we had quite a few new “small” contenders bringing everyone else down). Richard Tolbert makes his first debut in the top 4. You should check out these popular pieces.
Top 4 sellers of 2025:
| We Three Kings (Windham) | 20% |
| Away in a Manger (Groberg, Windham, Bucker) | 12% |
| Lead Kindly Light (Tolbert) | 11% |
| Ding Dong! Merrily on High (Groberg, Windham) | 9% |
If you include the free downloads and sort by adjusted count (large choir and/or orchestral parts count as 28 pieces, and mid-size choir as 10 pieces), the top 4 pieces become:
| The First Noel (Windham) | 25% |
| We Three Kings (Windham) | 18% |
| Lead Kindly Light (Tolbert) | 13% |
| Where Can I Turn for Peace? (Windham) | 10% |
The top 4 selling states — and yes, for the first time ever, we have a foreign country making the list:
| UT | 34% |
| ID | 11% |
| NC | 11% |
| UK | 9% |
And the top 4 states by count (including free downloads) — and sorry foreign countries:
| UT | 45% |
| AZ | 12% |
| NC | 6% |
| PA | 5% |
And finally, this year we saw a drop for printed music. Did I ever mention how excited we get when we receive a print order and have to power up the printer? If you do the math, you may find that it’s cheaper to go with print.
| By Dollar | By Count | |
| 2% | 6% | |
| Download | 98% | 94% |
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