Here are some selected stats from 2021 sales. Even though sales were relatively low due to the pandemic, we still have enough data to show what the top sellers have been.
Top four sellers of 2021:
| We Three Kings (Windham) | 57% |
| O Come, O Come, Emmanuel (Piano – Carter) | 6% |
| December (Windham) | 6% |
| He Who Built the Starry Skies (Carter) | 5% |
If you include the free downloads and sort by adjusted count (large choir counts as 28 pieces, and mid-size choir as 10 pieces), the top four pieces become:
| Where Can I Turn for Peace? (Windham) | 41% |
| The First Noel (Windham) | 35% |
| We Three Kings (Windham) | 9% |
| Come, Come, Ye Saints (Windham) | 4% |
The top five selling states:
| UT | 41% |
| CA | 14% |
| ID | 12% |
| NC | 7% |
| TX | 5% |
And the top five states by count (including free downloads):
| UT | 37% |
| CA | 10% |
| MD | 8% |
| NV | 7% |
| ID | 6% |
And finally, here are stats by purchase type (print vs. download) — the pandemic seems to inspire people to not buy print this year:
| Purchase Type | By Dollar | By Count |
| 0% | 0% | |
| Download | 100% | 100% |
Thanks again for being a great customer! To see these stats from the past, you can check out here: 2020, 2019, 2018, 2017
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